AI GROWTH FUNNEL

From Community to Cash

0

OPEN SOURCE / CONTENT DISCOVERY

GitHub stars / forks

YouTube viewers / subscribers

Blog / LinkedIn / Webinar sign-ups

Slack / Discord community join

AUTO-CAPTURE via HubSpot forms & UTM

CRM TAG: "VISITOR"

Lead Score: 0–20

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1

ENGAGED LEAD (MQL)

Downloads repo / template

Attends live webinar

Posts question / comments

HubSpot adds +10-20 pts

Email nurture sequence (AI use-case tips)

When Score ≥ 40 → "PQL"

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2

PRODUCT-QUALIFIED LEAD (PQL)

Requests demo or free "AI Readiness Call"

Integrates or tests open-source script

Shares business email (.com.hk, .com.tw)

Auto-notify Outbound via Slack

Assigned to Closer

Lead Score: 40–69

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3

SALES-QUALIFIED LEAD (SQL)

Discovery Call done (BANT confirmed)

Budget / Need / Timeline validated

Interested in Pilot or Audit

Closer updates CRM checklist

Deal Stage: "Qualified"

Lead Score ≥ 70

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4

PILOT PROJECT / POC

2-4 week AI Pilot sold HKD 15K ±

Result documented → Case Study

HubSpot Deal = "Won (Pilot)"

Auto-trigger Case Study task to Marketing

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5

RETAINER / SUBSCRIPTION

Monthly automation / integration plan

Ongoing analytics reporting

MRR recorded HKD 5–10K / mo

Renewal reminder every 10 months

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♻

FEEDBACK LOOP

Marketing extracts pilot wins → new videos

Re-feed into Open Source & YouTube layer

Generates new audience (top of funnel)