MC AI Academy — Schools Go-to-Market Brief (Rev. 2)

Bottom line

1. Training — now, recurring. Anchor on the Blueprint's 30-hour-per-3-year teacher AI training mandate.
2. Platform / services — structural. Use the School Efficiency Grant to sell Gemini Enterprise, Claude, and LLM services.
3. Managed AI Lead service — build this. Position MC as the alternative to hiring one digital-transformation person.

New vs. not

The three plays

Play 1 — Training on the 30-hour mandate

• Frame K12 courses as the turnkey, compliant way to meet the 30-hour teacher AI training requirement.
• Differentiate from free EDB training with tool-specific depth, hands-on labs, school-customised cohorts, and HK-based 繁中 delivery.
• Anchor on Google Cloud Skills Boost certificates and Premier Partner credibility.

Play 2 — Platform / services on the School Efficiency Grant

• Schools may spend the grant on AI solutions, LLM services, platforms and software.
• Timeline is slower: apply by 31 Aug, funds from November, with a freeze-of-posts mechanism.
• Build this as a 2027/28 pipeline.

Play 3 — Managed AI Lead service

• The grant's first-named use is hiring a digital-transformation staffer.
• Product concept: a managed / embedded AI Lead for Schools.
• Validate procurement rules before pitching it as a grant-eligible service.

Positioning / messaging

• Training: “Meet your teachers' 30-hour requirement with hands-on, tool-specific courses.”
• Platform: “Spend your School Efficiency Grant on the AI tools your school will actually use.”
• Managed service: “Don't gamble on hiring an AI person. Get a managed AI Lead and give your whole school capability.”
• Use EDB language: 減負增能, 智慧校園, AI+課程, 智能向善.

K12 courses — surface & map

• Audit the K12 courses and map each to mandate hours, funding source, and Blueprint priority.
• Identify only true gaps.
• Produce a one-page “K12 course → mandate hours → funding source” map for Sales.

Website

• Promote K12 out of the filter into the nav.
• Add a funding context block to the K12 view.
• Add the mandate framing: label courses that count toward the 30-hour requirement.
• Add the managed AI Lead service as an offering on the schools view.
• Build a light /schools landing page.

Sales playbook

1. Training: “Your teachers owe 30 hours of AI training every 3 years.”
2. Harvest `智啟學教`: “You already received HK$500k under `智啟學教`.”
3. Platform / managed: “For next year's School Efficiency Grant, you can buy AI tools — or take our managed AI Lead instead.”
4. De-risk: compliant, itemised quoting and grant-vote materials.

Marketing plan

• Principal webinar: “Meeting the 30-hour AI training mandate — and the smart alternative to hiring an AI person.”
• Lead magnet: K12 catalogue mapped to mandate + funding.
• Outreach: email + LinkedIn to principals and digital-ed coordinators.
• Lighthouse school: sign one fast, publish a case study.
• SEO keywords: 教師 30 小時 AI 培訓, 學校效率津貼, 學校 AI 培訓, 數字教育藍圖, 智啟學教.

Key dates

Compliance & procurement

• Keep quotes itemised.
• Align invoicing with the separate audited ledger.
• Validate the managed AI Lead service's grant eligibility before pitching it.

Action items

1. Audit and map existing K12 catalogue to mandate hours + funding.
2. Spec managed AI Lead service + validate grant eligibility.
3. Promote K12 in nav; add funding + mandate context.
4. Fix course-index load; verify K12 filter.
5. Light /schools landing page.
6. K12 catalogue lead magnet.
7. Webinar: 30-hour mandate + managed-AI-Lead alternative.
8. “Us vs free EDB PD” differentiator one-pager.
9. Outreach list + sequence.
10. Sign 1 lighthouse school for a case study.

Sources

• EDB Circular 8/2026 — 學校效率津貼
• 中小學數字教育發展藍圖
• Gov news, 17 Jun 2026
• EDB Circular 11/2026 — Blueprint briefings
• Sing Tao coverage on the School Efficiency Grant